Who is Ed Hitchcock

A man riding on the back of a horse.

Ed Hitchcock was born in Paterson, New Jersey. He joined the Air Force after graduating from high school. Ed was stationed in Albuquerque, New Mexico, and it was there that he met his wife June.  After his time in the Air Force, Ed and June moved to El Paso, Texas. Ed began his career in the automobile business there, unloading boxcars for the General Motors warehouse. Ed enrolled in business classes in El Paso and began his career in earnest.  After serving in many capacities for GM, and rising to new levels in his career, Ed made the decision in 1963 to leave GM. He was hired as a sales manager for Rudolph Chevrolet in Phoenix. In 8 short years, he achieved his goal and bought his own dealership, naming it Edward Oldsmobile. He earned many honors as an Oldsmobile dealer, including the prestigious Oldsmobile Elite 100 award.

Ed always had a love for the West and for the values of the Cowboy lifestyle and code. In 1977, he and his wife June purchased the Lobo Ranch. June lovingly decorated the main ranch house in true Western ranch style, which is still evident to this day.

Lobo Ranch is an active cow/calf operation, raising Corriente cattle which are used in rodeo events.

As a result of Ed’s passion for the western ranch and cowboy heritage, the Hitchcock Foundation was created in 1983. The Foundation exists to forever preserve Lobo Ranch as a working ranch.

Surrounded by family, Ed passed away on July 8, 2021, at the age of 89.

Thanks for your interest in the Western Ranch way of life and the heritage of the American Cowboy

For all of us who treasure our Western heritage, the word “cowboy” is not taken lightly. “Cowboy” is an attitude, a title that does not apply to everybody.

“Cowboy” has come to stand for pride, independence, plain talk, love and understanding of the outdoors, courage in the face of adversity, the willingness to try against sometimes overwhelming odds, the ability to accept defeat gracefully, and the understanding that one’s word and honor are synonymous.

It applies to the men who beneath their big hats are courteous to others and gentle with their animals, men who look up to the ladies and treat them as such, men who maintain their sense of values and understand that friendships are sacred, never to be violated.

Cowboys show compassion and aid when it comes to the welfare of animals; they are students of the great outdoors and its inhabitants, from the creatures of the deserts and plains to the eagles on the ridges.

Ed Hitchcock